Healthy living and exercise are good business. But in today’s marketplace differentiation in the physical fitness arena is a significant challenge.
Crossfit, as a movement and business model, has developed a Blue Ocean Strategy to create a widely successful exercise trend that has been difficult to duplicate or compete against over the last decade.
According to internationally acclaimed business professors and authors W. Chan Kim and Renée Mauborgne, a Blue Ocean Strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. Locally run affiliates have popped up around the world with varying degrees of success. But, one unique leadership niche within that Crossfit marketplace has been the role of women owners, trainers and coaches.
Recently, we sat down to talk about entrepreneurialism and leadership with Hillary Herring owner of CrossFit InnerStallion in Southfield, MI. On this edition of the OVP Leadership Podcast, Hillary shares her perspective on being an African-American business owner, a leader and role model for other aspiring female business owners to grow an idea into a successful operation. Listen, comment and subscribe!