Distinguishing your offerings in a marketplace can be a difficult undertaking when you see how many options for consumers. The areas of advertising and marketing are notorious for coming up with tried and true ideas that often look very familiar.
But finding your lane is one of the most satisfying feelings any business person can experience. It's the kind of gift you wish upon anyone that is trying to make it as an entrepreneur.
Jerald "Jaz" McBride, Founder & Creative Director of Adwater Media in Detroit has found his lane. His company has been around for a decade and is working with some significant brands around the world. We spoke with Mr. McBride on the OVP Leadership Podcast about his journey, what his goals are and how his authentic story as a young business owner has led him on a path of success.
Adwater Media’s client list is a formidable one. Whether his team is on location in London or working with a major automaker in Detroit, McBride’s focus is on delivering for his customers. And to deliver effectively, he has to be able to tell the right stories for the brands he is charged with representing. And making sure that your team is on the same page can sometimes be a challenge.
But McBride’s philosophy of leadership is to be consistent with employees and customers. He stresses the importance of communicating in the language that people prefer, without having to compromise his own authenticity as a creator and curator of experiences.
“Treating every single client the same… is really important,” McBride said. “You want to make sure your consistent with all of your clients.”